Optimizing our enrollment management is crucial to IUPUI’s long-term viability, as there are several factors that influence a student’s college choice, academic success, retention and timely graduation. These include the availability and quality of desired degree programs, the affordability, and return-on-investment of a college education, the distribution of merit scholarships and need-based financial aid programs, flexible course availability, informed and timely progress toward degree, the opportunities and support programs provided to students in pursuit of their degree and the overall learning, employment, and other outcomes realized as a result of college education.